Paddy.
Whiteboard guy
Founder. Started calling everyone legends and never stopped.
Why it exists
You’ve already proved you can build something.
Now let’s build a business that’s as capable as you are.
People already pay you. You know you can create value. You’ve probably built most of it through a combination of talent, hard work, referrals, instinct and figuring shit out as you go. That gets you surprisingly far. But eventually you reach a point where being good at your craft isn’t enough.
Over the next 12 months, we help you build a better business. Not just a bigger one. Our commercial benchmark is to help you build towards or beyond a profitable £150k+ business because hitting a revenue number and hating your life isn’t the goal.
We care about three things. We call them the Legends Standards.
What makes a great business
The Legends Standards.
01 · a business that pays you properly+
Revenue matters. But so does profit, margins, cashflow and how much your business pays you.
We’ll help you understand your numbers, improve your offers, pricing, sales and marketing, and build a business capable of properly rewarding the person who took the risk to create it.
£150k+ is a benchmark. Not a ceiling. The goal is a financially strong business, not an impressive looking revenue number.
02 · 10-star experiences+
Great businesses give a shit about their customers. We’ll help you look at the whole experience people have with your business:
- How they discover you
- How they decide to buy
- How they’re welcomed
- How the work is delivered
- How you communicate
- How they feel
- What happens afterwards
- And what they tell their friends
The aim is to build a business people remember, return to and recommend.
03 · a business that you f*cking love+
You didn’t go out on your own to build yourself a job you hate.
We’ll help you build your business around your strengths, values and vision. That means getting clearer on what only you should do, what needs a system, what can be delegated, where your time goes, and how the business becomes less dependent on your constant involvement.
The transformation
BeforeAfter
You make decent money, but it can feel unpredictable.
You understand the levers that drive revenue, profit and owner pay and know when to pull them.
Most of the business lives inside your head.
You have your offers, sales and delivery processes documented and systemised.
Customer experience depends massively on your mood.
You’ve deliberately engineered experiences people rave about, return to and recommend.
There are always fifteen priorities you could be working on.
You know the few things that matter most, have metrics assigned to each one and actually implement them.
Everything depends on you.
You’ve built systems and a support team to grow the business beyond your personal effort.
You know you could be fucking brilliant at this.
You have the evidence that you are.
What we help with
What we actually help you with.
We work on the core parts of your business that will move it forward. Every founder comes in with different problems, so we’re not going to march you through a generic curriculum. We’ll work out what’s stopping your business getting where you want it to go, then work across the areas below to fix it.
Get clear on where you’re going
Build a strategy that makes your next decisions easier.
Win more of the right customers
Build a predictable way to create opportunities and turn them into sales.
Turn plans into progress
Put the priorities, numbers and systems in place to actually get shit done.
Give customers a 10-star experience
Create an experience people remember, return to and recommend.
Make the business work for you
Design your role and business around your strengths, values and the life you want.
Stop doing everything yourself
Build the support and team that lets the business grow beyond your own capacity.
How it works
One big day a month. A full year of support around it.
Your core commitment is simple: one full day a month. Everything else supports the work you decide to do on those days.
- When you join
- Assess where you are, decide where you’re going, build your first 90-day plan, and meet the room.
- Every month
- A Mastermind Day in Edinburgh, plus implementation workshops and guest experts. Then execute, get support, learn, and measure your progress.
- Every quarter
- Zoom out, review, and reset the plan.
- Four times a year
- Get away together for an off-site. Reset and think bigger.
Once, at the start
The foundations.
- Legends Baseline Assessment: a clear picture of where you are now: revenue, profit, owner pay, customer experience, referrals, working hours, energy, and your 12-month business and personal goals. A baseline to measure against.
- Onboarding dinner: we get to know you and the business over dinner, find your biggest opportunities, and get you plugged into the room.
- Your 12-month direction & first 90-day plan: we don’t fix everything at once. You leave with clear priorities for your first quarter, not a pile of generic content.
- Your first retreat, included.
- Into the room: the private community, member directory, Mastermind calendar, the Legends Playbook, templates and the expert-session library.
- Your pod: introduced to your small peer group inside the room.
- Strategic partnership introductions: the room is full of business owners, so we actively find the right people across the Collective for you to partner with, and make the introductions.
Every month, all year
The rhythm.
- 12 Mastermind Days: one full in-person day a month in Edinburgh. The heartbeat. Strategy, hot seats, peer problem-solving, 30-day planning, good food, useful conversations with brilliant people. Leave each one knowing what matters most for the next 30 days.
- Monthly expert sessions: one online session with someone who’ll make you a better founder: customer experience, pricing, finance, sales, leadership, performance, health. Recorded. No motivational wallpaper.
- The Legends Playbook: one part delivered each month across the three pillars, all twelve covered over the year. We teach what matters, then help you use it. No burial under hundreds of hours of content.
- Quarterly founder reviews: four private 1:1s. Is the service more remarkable? The business more profitable? You more capable? Then we set the next 90 days.
- Implementation clinics: between the days, when something gets stuck. Bring the problem; we help you solve it. Don’t let a small thing sit for a month.
- On-demand support from the Legends: check-ins, calls and a hand whenever you’re stuck, not just on the scheduled days. The room doesn’t clock off between sessions.
- The Legends Scorecard: a few useful numbers each month across service, business and founder performance, so we track what’s actually changing rather than how busy it felt.
- Retreats & off-sites: four times a year we get out of Edinburgh to think bigger, reset, make the big decisions and spend proper time together. Your first one’s included when you join. Good work, good people, good food, probably some nonsense.
Fit
Who we built this for.
- You’re genuinely good at what you do, and love it.
- You’re doing alright, but you know you could be doing so much better.
- You’re a bit sick of figuring it all out on your own.
- You want to be the name in your niche, not just an option.
- You want the business to reward you as well as it rewards your customers.
- You want to grow without turning into someone you don’t like.
- You want people around you who get it, and push you.
- And quietly, you want to find out how good you could actually be.
What we ask of you is simple: show up, tell the truth, do the work, help the room. Come to the days, bring the real problems, ask for help, do what you said you’d do, and contribute to the success of the people sitting beside you. That’s what makes a great mastermind great.
How to get started
Start with a strategy day.
We don’t want you to sign up on faith. You start with a paid strategy day, £500, where we get into your business properly, and both decide if we love working together. Three ways it can go:
- Hate it and we refund you. No hard feelings.
- Like it but it’s not the right room for you right now, and we part as friends.
- Love it and you’re in. Your £500 comes off the programme.
Our promise. We aim to make you back 10× your investment, and we promise at least 2× across the year, or your money back on the 12-month commitment.
Book your strategy day.
£500, fully refundable. Secure checkout with Stripe.
Book your strategy day · £500The full programme, if you roll in
£2,000 + £600 / mo
£2,000 to start, then £600 a month across the year.
FAQs
Things people ask us.
How much is it?+
£2,000 to start then £600 a month across the year, or £8,000 paid up front. The £500 strategy day comes first. You only commit to the year if you love it.
What’s the time commitment?+
A day together in Edinburgh each month, plus whatever you choose to do between. Everything else (expert sessions, clinics, the community) supports the work you set. Dates are published well ahead so you can protect them.
Is there a guarantee?+
Yes. We aim to make you back 10× your investment, and we promise at least 2× across the year, or your money back on the 12-month commitment.
What’s the strategy day?+
A proper working session on your business with Paddy, for £500. It’s the vetting, both ways. Three outcomes: you hate it and we refund you, you like it but it’s not the right room and we part as friends, or you love it and you’re in.
Is this coaching, or a course?+
Neither, really. No modules to grind through. It’s content, coaching and community in one place: a room of founders who meet all year, plus our team across your numbers. Most of the learning happens sideways, from the people beside you.
Do I have to be in Edinburgh?+
The monthly days, reviews and the retreats are in person, so you need to get here for them. Plenty of people travel in. If you can’t make Edinburgh regularly, this probably isn’t the right room yet, and we’d rather say so.
Meet the team
The team you’ll be working with.
Hover or tap a face to meet the crew who’ll be in your corner all year.
Graeme.
Head of operations
Builds the thing you’re looking at: web, systems, the lot.
Naomi.
Events & Partnerships
Knows your name before you’re through the door.
Matt Stokes.
Storytelling & Content
Award-winning, no less. Captures all of the chaos.
Matt Southam.
Paid ads
Runs the ads that bring the right people to the table.
Build a business that’s as good as you are.
Exceptional work. Proper profit. A life that still feels like yours. Surrounded by founders who give a shit.
Book your strategy dayNot part of the Collective yet? It usually starts at a Come For Dinner →